Dr Ahmed Beloucif
Title: Dr
First Name: Ahmed
Surname: Beloucif
Position: Lecturer
Telephone: +44 (0)1224 263828
Linkedin: LinkedIn Icon

Duties and Responsibilities

Dr Beloucif is a lecturer in Marketing and the Course Leader for PgDip/MSc International Business. He has lectured over 20 years on undergraduate and postgraduate level courses and carried out consultancy and training workshops in the UK, Kazakhstan (Kazakhstan British Technical University) and Algeria. Ahmed also has previous experience in teaching marketing to insurance companies.

Research Interests

Ahmed's research interests are in the two areas:
- Corporate Failure
- Financial Scandals
His PhD research was based on "Assessment of Relationship Quality: Auditors-Client Relationships in the UK".


May 2005- March 2006 - Juwah, C, Lal, D and Beloucif, A (2006). Plagiarism: overcoming the cultural issues associated with plagiarism for international students. Project funded by The Higher Education of Academy (UK).

External / Professional Roles

2008 (September-December): A Market Research Project - A student-based project - Macaulay Institute, Aberdeen.

2007 (September-December): A Market Research Project - A student-based project - Remploy, Aberdeen.


Journal Articles

Beloucif, A; Donaldson, B and Wadell, M (2006). "A Systems View of Relationship Dissolution." Journal of Financial Services Marketing, Volume 11.

Beloucif, A. Donaldson, B and Kazanci, U (2004). "Insurance Broker –Client Relationships: An assessment of quality and duration," Journal of Financial Services Marketing, 8 (4).

Beloucif, A (with Kumarappan, V). (2004) "Restructuring Through Merger: A Case Study of Scottish and Southern Energy", International Journal of Knowledge Management, Culture and Change Management, Volume 4.

Beloucif, A. (2001) (with Lal, D., Pitt, D. C). "Restructuring in European Telecommunications: Modelling the Evolving Market." European Business Review, Issue 2/3.

Beloucif, A. (2000) (with Lal, D., Pitt, D. C). "Theorising in International Business: A Framework for Strategic Alliancing." Journal of Current Research in Global Business, Vol. 2, November.

Refereed Conferences Papers

ALMAHY, J.A.M., AL-SAHN, F. and BELOUCIF, A., 2014. The corporate reputation of Islamic banks: a measurement scaleInternational Journal of Marketing Studies, 6(6).

BELOUCIF, A., 2013. A systems view of youth business start-ups in the Arab countries: influences and barriers. Paper presented at the  Second International Conference on Emerging Research Paradigms in Business and Social Sciences 26th – 28th November 2013, Dubai Mall, Dubai UAE.

Beloucif, A., Donaldson, B and Beloucif, A.R., (2009). "An Investigation of banking Criteria used by International students in Bank selection", In the Proceedings of Academy of Marketing Conference 2009, Leeds, July.

Beloucif, A. (with Al-Hatmy, H and Melaine, Y), (2008). "Developing A Conceptual framework of A Cross-Cultural Study of Business Relationships: The UAE Construction Industry", CIB Conference, 15-17 November 2008, Dubai, UAE.

Beloucif, A and Liu, Y (2008). "An Exploratory Study of Sex Appeal Advertising in Chinese Women's Magazine", Academy of Marketing Conference 2008, Aberdeen Business School, The Robert Gordon University.

Beloucif, A and Donaldson, B. (2007). "Corporate Failure and Financial Scandals: A Marketing Strategy to Restore Public Confidence". In the Proceedings of Academy of Marketing Conference 2007, London, July.

Beloucif, A; Donaldson, B and Wadell, M (2006). "A Systems View of Relationship Dissolution." Journal of Financial Services Marketing, Vol. 11, No. 1, pp.30-48.

Beloucif, A and Mackie, G and Goddard, J. (2006). "Advertising to New Mothers: A Portrait of Self-image." Paper to be present at Academy of Marketing Conference, Middlesex University Business School, 3-9 July, London.

Beloucif, A. (2006). "Business Relationship Disengagement: A Conceptual Framework", Aberdeen Business Journal, Winter 2006, pp.11- 18.

Beloucif, A; Melaine, Y and Nacef, S. (2005). An Exploratory Study of Market Selection and Entry Strategy into North African Oil & Gas Market: The Case of a Scottish Firm. Paper presented at the IMDA Conference, Granada, Spain.

Beloucif A.; Donaldson B and Waddell, M (2005). "Engagement et Desengagement dans La Relation - A systems view of relationship dissolution". Paper presented at The Premiere Jounrnee de Recherche IRIS, Lyon 4 et 5 Avril, 2005., "La relation client dans les activités de service", I.A.E. Lyon, France.

Beloucif, A; Juwah, C and Lal, L (2005). "Plagiarism: Prevention is Better than the Cure", The Twelfth International Conference on Learning, The Faculty of Education at the University of Granada, 11th-14th July 2005, Granada, Spain.