Profile

Peter Atorough
Title: Dr
First Name: Peter
Surname: Atorough
Position: Lecturer
Telephone: +44 (0)1224 343825
Email:
ORCID: ORCID Icon http://orcid.org/0000-0003-1938-2718

Duties and Responsibilities

Dr Peter Atorough is lecturer of operations and supply chain management, with additional responsibilities as module coordinator for undergraduate operations management and postgraduate supply chain management. Prior to joining the Business School in 2008, Peter enjoyed a successful career as an investment and corporate banker specialising initially in oil and gas corporate investment solutions, before moving on to business development with the then Abbey Bank Plc. More recently, Peter was the project manager and main researcher for the Knowledge Transfer Partnership between Robert Gordon University and Aberdeen and Grampian Chamber of Commerce, during which time he undertook sector based research and business process mapping to provide a tool for evidence-based decision making for businesses in North-east Scotland (with special focus on realising regional benefits from Energy and Oil and Gas wealth).

Peter describes himself as an applied management generalist and this is reflected in the diversity of qualifications and experience that he brings to the Business School. His PhD in Marketing examined the interaction with Internet marketing operations and an aspect of consumer characteristics; he is professionally qualified and has the Prince 2 Project Management Practitioner qualification as well as membership of APICS-the association for operations management and the Chartered Institute of Purchasing and Supply; he is currently undertaking the Certified Supply Chain Professional (CSCP) exams and studying towards the APMP exam; in addition to practical operations management experience gained from industry, he has successfully contributed to research and teaching at the business school through the development and delivery of undergraduate, postgraduate and MBA courses.

Publications

...and Steffen, A. (2013) Internet and consumer empowerment –the role of social media and decision aids. Proceedings of the International Conference on Marketing and Consumer Behaviour, Porto, 2013

…and Donaldson, B. (2012). The relationship between regulatory focus and consumer behaviour online: proposition and assessment of a new model. International Journal of Internet Marketing and Advertising Vol. 7 No. 4 pp. 333-358

…and Martin, A. (2012). The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. Journal of Place Management and Development, Vol. 5 No. 1, pp. 35 – 55.

...and Donaldson, B. (2012). Digital marketing, social media and consumer empowerment – reality or illusion? (With Bill Donaldson) International Journal of Arts and Sciences conference, Prague, 2012

…and Donaldson, B. (2011).  Can regulatory focus help explain why we shop differently online? – a proposed model and research agenda. Contemporary Management Review, Vol. 7 No. 3, pp. 231-242.

...and Donaldson, B., Harris, A. (2011).  Improving representativeness in online surveys using a combined Internet/postal approach: evidence from a UK-wide survey of consumers. ABRSR Conference Proceedings, Venice, 2011

Recent Industry Publications

  • North-east Energy sector report, 2011;
  • North-east Tourism sector report 2011;
  • North-east Food and Drink sector report, 2012;
  • North-east Transport sector report, 2012;
  • North-east Property Sector report, 2012