Management with Marketing BA (Hons)

Management with Marketing Degree

1. Overview

Our Management with Marketing degree explores all aspects of marketing products and services, and develops key business skills.

This stimulating course explores both the theoretical and practical aspects of marketing products and services. Throughout, we focus firmly on the ultimate consumer – and in doing so, reflect the way marketing operates in real life. The course is industry-focused and our experienced lecturers bring a wealth of practical insight into the modules.

This course will prepare you for a marketing or managerial career in industry or the public sector. You will develop the skills to pursue a career in all aspects of marketing including branding, customer relationship management, marketing, international marketing, advertising, promotion, market research, public relations, events management and other related industries.

2. What you will study

Year 1

Year 2

You also have the option to Study Abroad with a partner foreign university during semester 1 of Year 2.

Year 3: In Year 3 you can choose from a number of routes:

  • Placement Route with the opportunity to work in industry;
  • Non-placement (taught) Route where you continue to study at ABS;
  • Study Abroad for a year.

Additionally, Direct entry to Year 3 may be possible for students with appropriate HND from one of our partner colleges.


Placement Route:

Non-Placement Route:

Study Abroad Route:

  • Study in Europe, USA or Canada

Direct Entry:

Year 4

3. Entry requirements

SQA Higher: BBBB

GCE A Level: BCC

Irish Leaving Certificate Higher: B2B2B2B2

IB Diploma: 28

Alternative Qualifications: Equivalent overseas qualifications and some access programmes will be considered. Applications welcomed from students with alternative qualifications and relevant work experience.

Degree Link Programme:  A relevant HNC from one of our partner FE colleges may be considered for year 2 entry. A relevant HND from one of our partner FE colleges may be considered for year 3 entry. Students will follow the class-based taught route as an alternative to a placement in year 3.

* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

 

English language requirements for those whose first language is not English.

4. Placements and accreditations

Each of the courses within the Management Programme offers the opportunity to undertake a one-year salaried placement. Through our placement opportunities, you can work with small, medium or large companies based locally, nationally or internationally and undertake real jobs, with real salaries and real responsibilities. Many of our placement students have had the opportunity to go on business trips, work with senior managers and directors, and take responsibility for their own projects. We have also had a small number of students run their own company instead of participating in a traditional placement. They are given business advice by academic staff from our Centre for Entrepreneurship and assigned to an industry mentor.

5. Student Funding

If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

Students from other parts of the UK should visit the appropriate website:

Scholarships

6. Course Fees

For Academic Year 2014/2015

Scottish/EU Students

  • £1820 per academic year
  • £910 for a full year placement

Rest of UK Students

  • £5,000 per academic year
  • £2,500 for a full year placement

International Students

  • £10,500 per academic year
  • £1,000 for a full placement year

For Academic Year 2013/2014

Scottish/EU Students

  • £1820 per academic year

Rest of UK Students

  • £5,000 per academic year

International Students

  • £9,900 per academic year

For Academic Year 2012/2013

Scottish/EU Students

Full-time

  • £1,820 per academic year

Rest of UK Students

Full-time

  • £5,000 per academic year

International Students

  • £9,500 per academic year

For Academic Year 2011/2012

UK/EU Students

  • £1820 per academic year

International Students

  • £9,250 per academic year

All course fees are reviewed annually and subject to change. Published fees apply to the course's mode of delivery.

For further information see Student Finance pages

 

7. How to apply

All applications should be made through UCAS. You must apply online at www.ucas.com/students/apply.

Once you register and create your username and password you are guided through the process of applying. After submission, log in to your UCAS Track account and you can see the progress of your application, view and respond to your offers.

8. Prospects

This course will prepare you for a marketing or managerial career in industry or the public sector. You will develop the skills to pursue a career in all aspects of marketing including branding, customer relationship management, marketing, international marketing, advertising, promotion, market research, public relations, events management and other related industries.

Back to undergraduate

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BA (Hons)
UCAS Code
N2N5
Start date
September 2014
Course length
4 years
Mode of Attendance
Full-time
Academic school
Aberdeen Business School
Teaching locations
Garthdee
More information:
Undergraduate Admissions (01224) 262728

Undergraduate Guide

University pathways at ICRGU - first year entry

ICRGU

The International College at Robert Gordon University (ICRGU) offers first year degree entry into the Management with Marketing  degree at Robert Gordon University for International Students.


Robert Gordon University, Garthdee House, Garthdee Road, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781