Marketing is a vital and dynamic aspect of business that is used to create, keep and satisfy the customer.

This stimulating course explores both the theoretical and practical aspects of marketing products and services. Throughout, we focus firmly on the ultimate consumer - and in doing so, reflect the way marketing operates in real life. This course is industry-focused and our experienced lecturers bring a wealth of practical insight into the modules.

Stage 1

• Management Development Programme
• Business Ethics
• Marketing
• Management Concepts
• The Financial Environment
• Introduction to Management Accounting
• Introductory Economics
• People Management
• International Management

Stage 2

• Personal and Business Finance
• Globalisation
• Organisational Behaviour
• Advertising Communication
• Business Law
• Consumer Behaviour
• Business Enterprise Development
  
• Public Relations

You may also choose to study abroad with a partner foreign university in Europe, the USA or Canada during semester 1 of year 2.

Stage 3

• Placement Route:
  • Placement
  • Management in Practice
  • Research Methods
• Non-Placement Route:
  • Research Methods 
  • Organisational Marketing
  • Personal Selling & Sales Management
  • New Business Project
  • Events Management
  • Management Of Innovation
  • Managing Projects
  • Public Relations Strategy & Specialisms
  • Consumer Behaviour
• Study Abroad Route:
  • Study in Europe, USA or Canada
• Advanced Entry Route:
  • Research Methods
  • Organisational Marketing
  • Personal Selling & Sales Management
  • New Business Project
  • Events Management
  • Management Of Innovation
  • Consumer Behaviour

Stage 4

• Dissertation
• Applied Consumer Psychology
• Appraisal of Current Market Research
• Digital Marketing*
• International Marketing
• Strategic Marketing Management
• Business Strategy
• Business Creativity

* This module is not yet available to view.

SQA Higher: BBBC

GCE A Level: BCC

Irish Leaving Certificate Higher: B2B2BC1

IB Diploma: 27

Alternative Qualifications: Equivalent overseas qualifications and some access programmes will be considered. Applications welcomed from students with alternative qualifications and relevant work experience.

Degree Link Programme:  A relevant HNC from one of our partner FE colleges may be considered for year 2 entry. A relevant HND qualifications from one of our partner FE Colleges may be considered for year 3 entry. Students will follow the class-based taught route as an alternative to a placement in year 3.

* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Each of the courses within the Management Programme offers the opportunity to undertake a one-year salaried placement. Through our placement opportunities, you can work with small, medium or large companies based locally, nationally or internationally and undertake real jobs, with real salaries and real responsibilities. Many of our placement students have had the opportunity to go on business trips, work with senior managers and directors, and take responsibility for their own projects. We have also had a small number of students run their own company instead of participating in a traditional placement. They are given business advice by academic staff from our Centre for Entrepreneurship and assigned to an industry mentor.

If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

Students from other parts of the UK should visit the appropriate website:

• England - http://www.studentfinanceengland.co.uk/
• Wales - http://www.studentfinancewales.co.uk/
• Northern Ireland - http://www.studentfinanceni.co.uk/

Scholarships

A number of scholarships are available to students studying within the Management Programme many of which include a placement and financial funding during your course. The following scholarships are available to students on this course:

• Talisman
• KCA Deutag
• Petrofac
• The Fiona Fuller Business Scholarship sponsored by Pöyry
• The Stewart Milne Group Scholarship

All course fees are reviewed annually and subject to change.

All applications should be made through UCAS. You must apply online at www.ucas.com/students/apply.

Once you register and create your username and password you are guided through the process of applying. After submission, log in to your UCAS Track account and you can see the progress of your application, view and respond to your offers.

This course will prepare you for a marketing or managerial career in industry or the public sector. You will develop the skills to pursue a career in all aspects of marketing including branding, customer relationship marketing, international marketing, advertising, promotion, market research, public relations, events management and other related industries.