The organisation of events has experienced rapid growth in recent decades, resulting in new careers and a need for quality and professionalism. The events industry has experienced rapid growth in recent decades and there is now global recognition of the importance of events and the management of these.

Many learning opportunities will be made available to you throughout your degree, including attending guest lectures and events, organising live events, participating in course-related study trips, and industry-sponsored prizes which are awarded annually to the top student of each stage. Where equivalent courses are available, you will also have the exciting opportunity to study abroad for one semester with one of our partner European/international institutions.

The perfect blend of core management and specialist event management modules, and the use of diverse assessment methods, will allow you to develop the skills required and valued by employers in this sector. Your skills set will be further enhanced by the opportunity to gain real world experience throughout the degree.

Stage 1

• The Events Industry
• Marketing
• Managing Design and Creativity
• Professional Communication Skills
• Industry Experience Portfolio 1 (workplace experience)
• Introduction to Management Accounting
• Digital Media Platforms and Practices
• Event Operations

Stage 2

• Brand Management
• Organisational Behaviour
• Corporate Events Management
• Advertising Communication
• Industry Experience Portfolio 2 (workplace experience)
• Managing Risk and Security in the Events Industry
• Consumer Behaviour
• Public Relations

Stage 3

• Ethics and the Consumer
• Research Methods
• Entrepreneurship and Intrapreneurship : Foundation
• Event and Venue Sustainability
• Industry Experience Portfolio 3 (workplace experience)
• Managing Projects
• Live Music Management
• Event Tourism: Legacy and Impact

Stage 4

• Future Forecasting within the Events Industry
• Research Project
• Corporate Social Responsibility within the Events Industry*
• Industry Experience Portfolio 4 (workplace experience)
• Event Sponsorship and Fundraising
• Strategic Marketing Management
• Lifestyle Consumption and Experience Economies

This module is not yet available to view.

SQA Higher: BBBC

GCE A Level: BCC

Irish Leaving Certificate Higher: B2B2B2C1

IB Diploma: 27

Alternative Qualifications: Equivalent overseas qualifications and some access programmes will be considered. Applications welcomed from students with alternative qualifications and relevant work experience.

Degree Link Programme: A relevant HND from one of our partner FE colleges may be considered for year 3 entry.

* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Placement

Your exposure to the events industry and the opportunity to gain real world experience during the degree is a priority for the course management team. From year 1 onwards, you will build an Industry Experience Portfolio (IEP), where you will complete 400 hours (4-year programme) or 200 hours (advanced entry students) of work experience. This approach will allow you to build a portfolio of experience, apply your learning continuously to the practical environment and build your professional network. The aim is for you to gain experience across the corporate, cultural and leisure/sporting events sectors.

Study Abroad

In years 2 and 3, there may be opportunities to study with partner institutions in Europe as part of the Erasmus Programme, and indeed internationally. This is dependent on similar Event Management programmes being offered by partner institutions.

If you are a Scottish resident or EU national you are not liable to pay fees and should apply to SAAS for funding.

Students from other parts of the UK should visit the appropriate website:

• England - http://www.studentfinanceengland.co.uk/
• Wales - http://www.studentfinancewales.co.uk/
• Northern Ireland - http://www.studentfinanceni.co.uk/

 Scholarships

• Information on Business, Management and Accounting Scholarships

All course fees are reviewed annually and subject to change.

All full-time undergraduate course applications to Robert Gordon University must be made through UCAS at www.ucas.com/students/apply.

It is important that you keep track of your application process using the UCAS website, as it will update you on whether you have been offered a place from the University. It is also where you should respond to offers and receive confirmation of your place within your chosen course, rather than contacting the institution in the first instance.

Events such as the Edinburgh Festival and Fringe, T-in-the-Park and Offshore Europe or sporting events such as the Olympics, Commonwealth Games and the Ryder Cup are of enormous importance both in terms of economic value and in job creation, providing many wide-ranging and diverse opportunities in events management.

Graduates can choose to specialise by event sector. For example, Business events (conference/meetings, exhibitions, incentive travel, corporate hospitality); Cultural events (music festivals, concerts, theatre and performance arts); Sporting and spectator events; Charity and fundraising events; Party and wedding planning; and Community events.