International Marketing Management MSc

1. Overview

Our MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM).

The International Marketing Management degree covers domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma.

2. What you will study

Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.

January 2018 Start

Exit Award: (after 60 credits) PgCert International Marketing Management

Exit Award: (after 120 Credits) PgDip International Marketing Management

Award(after 180 credits) MSc International Marketing Management

Modules and delivery order may change for operational purposes.

The University regularly reviews its courses. Course content and structure may change over time. See our course disclaimer for more information. 

3. How you will learn

Full-time Study
In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions. 

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Distance Learning
Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:

  • Virtual tutorials
  • Live chat
  • Discussion forums - student and tutor led
  • Up-to-date web technology for delivery methods
  • User friendly material
  • Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Details on the distance learning are also available from our Distance Learning Guide.

Please note the online study mode for this course is currently closed for applications for entry in 2016/17.

4. Entry Requirements

  • Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
  • Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

English Language

Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

English Language requirements

* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.

5. Placements and Accreditations

This course is recognised by the Chartered Institute of Marketing (CIM) with CIM dual award accreditation.

6. Student Funding

Scholarships & Funding

Scholarships and funding are available to eligible students at Robert Gordon University, further information via our scholarship pages.

Alumni Discount

Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU, further information available via the Alumni page.

7. Course Fees

For Academic Year 2018/2019

All Students

Distance Learning Part-time

  • £3,410 Stage 1
  • £3,410 Stage 2
  • £2,280 MSc dissertation stage

UK/EU Students

Full-time

  • £5,500 entire course, September 2017 starts

International Students

Full-time

  • £12,100 entire course

For Academic Year 2017/2018

All Students

Distance Learning Part-time

  • £3,310 Stage 1
  • £3,310 Stage 2
  • £2,200 MSc dissertation stage

UK/EU Students

Full-time

  • £4,640 entire course, September 2017 starts
  • £5,500 entire course, Jan 2018 starts

International Students

Full-time

  • £11,740 entire course

For Academic Year 2016/2017

All Students

Distance Learning Part-time

  • £3,150 Stage 1
  • £3,150 Stage 2
  • £2,100 MSc dissertation stage

UK/EU Students

Full-time

  • £4,500 entire course

International Students

Full-time

  • £11,400 entire course

For Academic Year 2015/2016

All Students

Distance Learning Part-time

  • £3,660 Stage 1
  • £3,660 Stage 2
  • £2,440 MSc dissertation stage

UK/EU Students

Full-time

  • £4,700 entire course

International Students

Full-time

  • £11,500 entire course

For Academic Year 2014/2015

All Students

Distance Learning Part-time

  • £3,530 Stage 1
  • £3,530 Stage 2
  • £2,340 MSc dissertation stage

UK/EU Students

Full-time

  • £4,500 entire course

International Students

Full-time

  • £11,000 entire course

For Academic Year 2013/2014

All Students

Distance Learning Part-time

  • £3,410 Stage 1
  • £3,410 Stage 2
  • £2,270 MSc dissertation stage

UK/EU Students

Full-time

  • £4,000 entire course

International Students

Full-time

  • £10.000 entire course

For Academic Year 2012/2013

All Students

Distance Learning Part-time

  • £3,284 Stage 1
  • £3,284 Stage 2
  • £2,192 MSc dissertation stage

UK/EU Students

Full-time

  • £3,400 entire course

International Students

Full-time

  • £9,600 entire course

For Academic Year 2011/2012

All Students

  • Distance Learning - £3,204 Stage 1
  • Distance Learning - £3,204 Stage 2
  • Distance Learning - £2,136 MSc dissertation stage

UK/EU Students

  • Full-time - £3,400 entire course

International Students

  • Full-time - £8,650 entire course

Disclaimer

Course fees are reviewed periodically and so are subject to change for new applicants. All tuition fees are fixed for the duration of a course at the rate confirmed in your offer letter. You will also be liable to pay a graduation fee of £40 before receiving a University award.

For further information see Student Finance pages

 

8. How to apply

Please note the distance learning study mode for this course is currently closed for applications for entry in 2016/17.

Course Enquiries

If you have any course related questions, please contact the course leader - Communications@rgu.ac.uk

All students can apply online by visiting Apply Online at www.rgu.ac.uk/applyonline.

If you have any queries, please contact our Admissions Office: 

If you are an International Student and would like further information and application advice:

Terms and Conditions of Admissions

The Terms and Conditions of Admission describe to applicants holding an offer of a place to study at RGU, the principal rights, duties and obligations of both the applicant and the University prior to enrolling on a course of study.

Terms and Conditions of Admissions (PDF 142KB)

9. Prospects

Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field.

There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are:

  • brand and product management
  • advertising
  • public relations
  • market research
  • sales management
  • retailing
  • general marketing management

“I really enjoyed my MSc. The course gave me a great understanding of the academic and practical aspects of marketing, making me more confident entering the work place.”

Adele Slater International Marketing Management MSc Group Marketing Coordinator at Knight Property Group

“Since graduating, my MSc has always been valued by my employers and it provided a strong foundation to build my industry knowledge and marketing expertise from.”

Gordon Duthie International Marketing Management MSc Sales and Marketing Exec at j5 International Ltd

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Award

MSc

Start Date

September or January

Course Length

Full-time - Sept start - 12 months, Jan start - 14 months / Distance Learning (suspended) - 3 Years

Mode of Attendance

Full-time

Academic School
School of Creative and Cultural Business
Accredited By
Chartered Institute of Marketing - Dual Award Accreditation
  1. ICRGU - Postgraduate Business and Management

    ICRGU - Postgraduate Business and Management

    The International College at Robert Gordon University offers a 10-week pre-master’s leading to creative and cultural business courses at Robert Gordon University for International Students.

Postgraduate Guide