International Marketing MSc

Masters in International Marketing Management

1. Overview

The MSc International Marketing Management is designed to develop knowledge and understanding of international marketing theory and current business management practices.

The MSc International Marketing Management course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma

The course is available to study full-time on campus or by online distance learning.

2. What you will study

Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.

Stage 1

Exit Award: PgCert International Marketing Management

Stage 2

Select 1 module from:

Plus 1 module from:

Plus 1 module from:

Exit Award: PgDip International Marketing Management

Stage 3

Award: MSc International Marketing Management

3. How you will learn

Full-time Study
In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions. 

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Distance Learning
Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:

  • Virtual tutorials
  • Live chat
  • Discussion forums - student and tutor led
  • Up-to-date web technology for delivery methods
  • User friendly material
  • Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Details on the distance learning are also available from our Distance Learning Guide.

4. Entry requirements

Applicants will require a good honours degree. Those who do not possess an honours degree but have a degree or degree equivalent qualification, and appropriate work experience at a suitable level within an organisation, will be considered. Qualifications from an approved professional body will also be taken into account.

All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.

English Language Requirements

5. Placements and accreditations

This course is recognised by the Chartered Institute of Marketing (CIM) with CIM dual award accreditation.

6. Student Funding

Merit Scholarship
Aberdeen Business School offers a number of merit scholarships to outstanding students. The scholarship is available to:

  • international students who will study the course by full time and distance learning and pay for the fees at the international rate; or
  • UK or EU students who will study the course by full time and the fees are set in excess of 6,000 GBP; or
  • UK or EU students who will study the course by distance learning.

To find out more information on the Merit Scholarship.

Postgraduate Funding
Applicants (Scottish domiciled and EU) to this course may be eligible for a Postgraduate Tuition Fee Loan (PTFL). Full-time students can apply for a PTFL up to £3400. Part-time students can apply for up to £1700. The tuition fee loan is only available to part-time students who are undertaking at least 50% of a full-time course, and therefore, complete their qualification in 2 years.

Information on funding for postgraduate students can be seen under Postgraduate Student Finance.

7. Course Fees

For Academic Year 2014/2015

All Students

Distance Learning Part-time

  • £3,525 Stage 1
  • £3,525 Stage 2
  • £2,350 MSc dissertation stage

UK/EU Students

Full-time

  • £4,500 entire course

International Students

Full-time

  • £11,000 entire course

For Academic Year 2013/2014

All Students

Distance Learning Part-time

  • £3,410 Stage 1
  • £3,410 Stage 2
  • £2,270 MSc dissertation stage

UK/EU Students

Full-time

  • £4,000 entire course

International Students

Full-time

  • £10.000 entire course

For Academic Year 2012/2013

All Students

Distance Learning Part-time

  • £3,284 Stage 1
  • £3,284 Stage 2
  • £2,192 MSc dissertation stage

UK/EU Students

Full-time

  • £3,400 entire course

International Students

Full-time

  • £9,600 entire course

For Academic Year 2011/2012

All Students

  • Distance Learning - £3,204 Stage 1
  • Distance Learning - £3,204 Stage 2
  • Distance Learning - £2,136 MSc dissertation stage

UK/EU Students

  • Full-time - £3,400 entire course

International Students

  • Full-time - £8,650 entire course

All course fees are reviewed annually and subject to change. Published fees apply to the course's mode of delivery.

For further information see Student Finance pages

 

8. How to apply

All students can apply online by visiting Apply Online.

www.rgu.ac.uk/applyonline

If you have any queries, please contact our Admissions Office: 

If you are an International Student and would like further information and application advice:

Further details are also available from Course Leader:

Graeme Stephen
Aberdeen Business School
Robert Gordon University
Garthdee Road
Aberdeen AB10 7QE

Tel: +44 (0)1224 263840
Email:  

9. Prospects

Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field.

There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are:

  • brand and product management
  • advertising
  • public relations
  • market research
  • sales management
  • retailing
  • general marketing management
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Award
MSc
Start date
Full-time - September / Distance Learning - September or January
Course length
Full-time - 45 weeks / Distance Learning - 3 Years
Mode of Attendance
Full-time or Distance Learning
Academic school
Management Department Aberdeen Business School
Teaching locations
Garthdee
More information:
Graeme Stephen +44 (0)1224 263840
Accredited By
Chartered Institute of Marketing - Dual Award Accreditation

Robert Gordon University, Garthdee House, Garthdee Road, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781