International Marketing Course MSc

1. Overview

The MSc International Marketing Management is designed to develop knowledge and understanding of international marketing theory and current business management practices.

Marketing involves the study and analysis of consumers’ attitudes to products and business, and their behaviour in a rapidly changing and dynamic world. This course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It encompasses both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

The course is available to study full-time on campus or via distance learning. The distance learning mode is delivered online through CampusMoodle, where you will have access to the same teaching material as on campus students.

2. What you will study

Stage 1

Exit Award: PgCert International Marketing Management

Stage 2

Select 1 module from:

Plus 1 module from:

Plus 1 module from:

Exit Award: PgDip International Marketing Management

Stage 3

Award: MSc International Marketing Management

*This module is not yet available to view.

3. Entry requirements

Applicants will require a good honours degree. Those who do not possess an honours degree but have a degree or degree equivalent qualification, and appropriate work experience at a suitable level within an organisation, will be considered. Qualifications from an approved professional body will also be taken into account.

All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.

English Language Requirements

4. Placements and accreditations

This course is recognised by the Chartered Institute of Marketing (CIM) with CIM dual award accreditation.

5. Student Funding

Postgraduate Funding
Information on funding for postgraduate students can be seen under Postgraduate Student Finance and also on the SAAS website.

6. Course Fees

For Academic Year 2012/2013

All Students

Distance Learning Part-time

  • £3,284 Stage 1
  • £3,284 Stage 2
  • £2,192 MSc dissertation stage

UK/EU Students

Full-time

  • £3,400 entire course

International Students

Full-time

  • £9,600 entire course

For Academic Year 2011/2012

All Students

  • Distance Learning - £3,204 Stage 1
  • Distance Learning - £3,204 Stage 2
  • Distance Learning - £2,136 MSc dissertation stage

UK/EU Students

  • Full-time - £3,400 entire course

International Students

  • Full-time - £8,650 entire course

All course fees are reviewed annually and subject to change.

For further information see Student Finance pages

 

7. How to apply

All students can apply online by visiting Apply Online.

www.rgu.ac.uk/applyonline

If you have any queries, please contact our Admissions Office: 

If you are an International Student and would like further information and application advice:

8. Prospects

There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are:

  • brand and product management
  • advertising
  • public relations
  • market research
  • sales management
  • retailing
  • general marketing management
Back to postgraduate taught full-time

Apply Online Connect Register Your Interest Course Page Button Request a Prospectus RHS
Award
MSc
Start date
Full-time - September / Distance Learning - September or January
Course length
Full-time - 45 weeks / Distance Learning - 3 Years
Mode of Attendance
Full-time or Distance Learning
Academic school
Aberdeen Business School
Teaching locations
Garthdee
Accredited By
Chartered Institute of Marketing - Dual Award Accreditation
Contact Us

Robert Gordon University, Schoolhill, Aberdeen, AB10 1FR, Scotland, UK: a Scottish charity, registration No. SCO13781