Marketing your career
A career in marketing is one of the most challenging and exciting of all careers in the business world today.
At the heart of all marketing activities is the customer. To be a success and an asset to the company or organisation for which the marketer works, he or she therefore must understand those things which are of importance to the consumer in the purchasing of goods and services. This means carrying out sound market research into the buying tastes and preferences, likes and dislikes of the actual and potential customer.
Once that information has been gathered, the marketer will analyse it in detail to see what is required. Working with others in the company such as the production department, the advertising department, the sales force etc, the marketer will set things in motion, which at the end of the day matches what the customer wants in terms of colour, design, size, packaging, "green" considerations etc. Marketing is the voice of the consumer in the organisation.
It does not really matter either what type of company or organisation the marketer works for - the basic principle of putting the customer first always applies.
Several of our courses feature a very strong marketing element. The MSc International Marketing Management is a well established, successful course, which comprises a range of management subjects and is designed for professional practice at middle management and the preparation for higher levels of management in an international context. Understanding other countries' cultures and systems is clearly vitally important for companies in today's fiercely competitive, rapidly changing international environment.
Who can benefit from these post graduate courses? As an employer you will have employees who have acquired a range of professional skills, practices and techniques in marketing and international marketing and retailing. These staff members will be excellent communicators; will have a comprehensive and up to date knowledge of the functional areas of marketing and they will be able to work as part of a team, making sound balanced decisions.
As an employee or student, career prospects will be enhanced by obtaining a recognised formal qualification in an exciting, contemporary, highly relevant discipline. You can expect to work in a variety of different business sectors, at home and abroad. Typical career opportunities include international marketing management, marketing management, brand and product management, advertising, retail buying, market research public relations, distribution management and sales management. In addition marketers are increasingly in demand in local and national government and in non-profit organisations.
For more information contact Course Adminstration on -
Email: d.a.ralph@rgu.ac.uk
Tel: +44 (0)1224 263932