Why did you launch a practice-led Digital Marketing Masters degree?
To bridge the digital skills gap. Research both from the US and the UK indicates that there is a lack of suitably qualified digital marketers, and all of our industry contacts confirm this. We frequently hear it’s a challenge for them to find graduates that have the marketing skills required in the digital age. Our MSc will make their job much easier!
For a more in-depth answer, read our Digital Skills gap article on The Drum.